Just BE, a nonprofit organization. It’s always fun designing for projects that I have complete creative direction over every element involved. After establishing the aesthetic with the team at Just BE, I created the logo and designed the site based on the identity and their image. Then, I created some key brand identity pieces including t-shirts and circled/rounded business cards.

Visit the website at justbethenonprofit.org

Objective: The objective of this project was to create new branding/marketing material for New York School of Design. As the sole in-house designer, I have creative control of the marketing.

Process: I created new illustrative concepts to fit the new branding of NYSD, I sketched a bunch of fashion design materials, inked then scanned them into Photoshop and Illustrator. After I made them into objects in Illustrator, I positioned them into a constructive design for a tote bag. As for the brochure and posters, I was able to play with the new brand colors and appeal to their audiences.

Design Solution: Based on my target audience and the testing, I decided to design the tote bag and marketing materials in a more personal yet playful approach. With the newly added secondary branding colors, more options came to appeal to prospective (high school) students.

House of Rare NYC is a sneaker and apparel re-selling online shop. With the rise of the sneaker collection culture and the not-so-easy access to new released sneakers, consumers have come to depend on re-sellers. House of Rare NYC is a secondary sneaker and apparel marketplace that thrives on their ability to provide exclusive and authentic merchandise. I was able to design their identity and e-commerce site. House of Rare NYC wanted a simple and clean aesthetic to their branding and an e-commerce platform to match the owners' personalities–simple guys with style.

Objective: The objective of this group project was to explore user experience problems in a particular mobile application. The goal is to practice researching, user testing, and resolve usability issues to formulate successful design outcomes.

Process: We began with discovering the usability problems Pinterest had within it’s mobile application. After figuring out the issues, we began documenting the heuristics, researching exactly what Pinterest was is and how they make their money. From there, we interviewed users and non users, created personas and began paper testing others. With the feedback, we designed the interface.

Design Solution: Based on all of the interviews, testing and feedback from the users (and non users), we designed an interface for Pinterest, The new interface improved usability for the target audience and for new users. 

My responsibilities: Creating wire-frames, Test users for paper testing, record data for paper testing and survey data, and designed new interface screens.

Objective: To create a poster that was symbolic to one of my favorite films, Do The Right Thing. 

Do The Right Thing is a 1989 controversial film about a hot summer day in a predominately African American and Puerto Rican neighborhood in Brooklyn, NY. It excessively detailed the growing tensions of racism at the time.

Process: Find a clip from the film that detailed the synopsis. This clip (below) captured a lot of the tension that was displayed throughout the film. Spike Lee is known for his up close and personal camera angles and bold topics.

Design Solution: The bold typeface used represents the action, pride, tone and appearance of each character in the movie. The colors represent the setting and temperature in the film. The secondary typeface represents the different characters that bring a soft appeal and message amongst the chaos. An illustration of the Retro Jordan IV's are featured in the additional poster to represent "Buggin' Out's" sneaker scene.

Concept Farm - As an intern, I created all of the endframes for each US state in the "Uniquely Brillant" K-12 commercials. K-12 was a client of Concept Farm at the time, (Summer 2015) and a fully-accredited, online, tuition-free public school option in 41 states that offers an individualized education to empower students' strengths.